Client
School assignment
Project
Sneaker design & branding
For the subject Graphic Design, we were given the assignment to design a sneaker, along with a matching visual style. This project was part of a sneaker competition for the brand SJ-Lifestyle. I came up with the sneaker’s theme, "Dare to Float", which refers to space travel and futurism. This idea became the main inspiration for the entire concept.
Whitespace plays a fundamental role in the visual communication of this campaign. It reflects the concept of space and weightlessness. Just like the universe has vast empty areas with floating objects, whitespace in the design creates a balance between calm and focus.
