Client
Fictional
Project
Branding
Størm is a fictional Danish furniture brand that represents modern, minimalist Scandinavian design. The brand focuses on consumers who care about design and the environment, such as young professionals, looking for furniture that is both sustainable and high-quality. With a strong focus on simplicity and quality, Størm aims to become a leading name in Europe.
The branding focuses on minimalism and abstraction, with subtle references to Scandinavian culture. Inspired by the concepts of 'hygge' and 'lagom', which represent balance and harmony, I stretched the crossed-out 'ø' in the logo and used it as the main symbol. This element reflects the balance of the yin-yang symbol and captures the essence of Scandinavian design in a modern, refined way. In the marketing materials, the slash '/' is often used as a recognizable symbol taken from the logo.
